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Fossil F&F website goes live

Fossil India is a watch and accessory maker that was founded on 31st August, 2007 in Bangalore, Karnataka as a subsidiary of its US-based parent company of the same name.


Revalsys designed an ecommerce portal for Fossil’s Indian subsidiary that offers exclusive access to Fossil’s employees and their families and friends through a shared access code. The portal offers products from Fossil and similar popular brands such as Armani Exchange, Emporio Armani, Michael Kors, and Skagen, and also features a “Blockbuster Sale” of some of their products. These products can be availed for huge discounts by those who have the access code.

Browsing And Purchasing Products On The Portal

Ecommerce visual merchandising helps to increase sales of online stores by making their products look appealing and guiding customers towards purchases. The homepage of Fossil’s F&F portal sorts products by brands, product types, and discounts. These category pages only display the most basic details of products – model numbers and names, prices, discount percentages, and pictures offering a “quick view” of each product from multiple angles – to help visitors to understand the products and make purchase decisions quickly.

Upon clicking on each picture, visitors are taken to product pages. Here, they can see more product details like features, size charts and colour options for wearable products, package contents, and manufacturer details. They can also check the product’s delivery availability by pincode and check its dispatch time. They can then add the products to the bag to purchase immediately or add them to the wishlist to purchase at a later date.

The portal uses the product pages to entice customers to purchase more products – it recommends customers similar products and shows them their recently viewed products which they can add to the cart before proceeding to checkout.

Checkout Experience Of The Portal

Free shipping is an important criterion for online shoppers for making purchases. Most ecommerce website visitors drop out at checkout when they see a shipping charge on their order. The F&F portal makes it clear to customers at the cart page that they will not be charged any shipping fee on their orders.

Ensuring an efficient checkout is as important as providing a smooth purchase experience for retail brands to increase the satisfaction of existing customers and attract more potential customers. The portal offers multiple payment options such as net banking, e-wallets, credit and debit cards, and UPI payment to cater to a wide customer base and enable quick purchases. The portal also displays the company’s contact details and office hours for customers to contact them in case of queries regarding products and orders.

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