In the fast paced internet world, where personal computer penetration and internet access/speed is increasing day by day, across the world people where managing their busy life, use the internet for various reason from – information gathering, review, news, commerce, collaboration, social.
To cope with the changing business dynamics, having a website serves a multitude of opportunity and specifically catering to the individual business needs with relation to the client the business wants to attract. But at the core of all this stands a prominent questions – “Content”.
If one has all the bells and whistles on their website (be it internet, intranet or extranet) but does not have content or has content that is not fresh – no visitor would like to be on that website or revisit.
The challenges associated with the traditional way of keeping the website content fresh and dynamic are as under:-
- Is complex, expensive and less productive.
- The amount of content to be processed and published is enormous.
- Outdated content in the website.
- Updating process very cumbersome.
- To many dependencies – contractors, designers, internal IT department.
- Website has grown organically and is not organized.
- To track off who made the changes when and why.
In this new paradigm, a Content Management System moves away from the traditional approach to a more information/content centric.